let’s talk…
..posm. or rather ‘point of sale marketing’. What is it, why do we keep talking about it, and why you should care.
What is POSM? Point of Sale (physical stores) marketing refers to marketing strategies and tactics that are implemented at the point of sale or the time when a customer makes a purchase.
The purpose of POS marketing is to influence the purchasing decision of the customer at the time of the transaction.
Spoiler alert! You can indeed influence the purchase and decision making process right up to the transaction.